SELECTED WORK
1. Democratising new energy infrastructures — Nissan Design Centre London
5-MARKET EUROPEAN LAUNCH (2026)|CEO & UK GOV SIGN-OFF|AMBITION 2030 FLAGSHIP

Vehicle-to-grid technology — a next generation renewable energy system to power people's homes.

Service Design, Content Design, UX/UI and Research.

Design Lead.

Nissan Energy's V2G onboarding experience. Click through the screens to explore the activation journey.

2. NGO fundraising features and products — Save the Children
+12% SINGLE GIVING|+15% RECURRING GIVING|300 SUPPORTER INTERVIEWS

NGO FUNDRAISING FEATURES AND PRODUCTS
SAVE THE CHILDREN

UX Design, Content Design, Donor Journey Design.

I Have Hope — Save the Children

Creative from Save the Children’s first domestic regular giving campaign in 2019.

The 'Impact Synthesiser' — a small but effective piece of function designed in 2018 that's still in operation today.
3. Universal customer journey mapping — Nissan Centre of Design
CROSS-REGION STAKEHOLDER ALIGNMENT|SINGLE JOURNEY FRAMEWORK ADOPTED ORG-WIDE

UNIVERSAL CUSTOMER JOURNEY MAPPING
NISSAN CENTRE OF DESIGN

Service Design, Facilitation, Stakeholder Engagement.

An extract from the 2024 Universal Journey Manual — a printed reference guide designed for staff and distributed across teams and desks throughout the organisation.

4. Digital transformation in a crisis — Nissan Centre for CX & Digital Transformation
GLOBAL ROLLOUT DURING COVID-19 DEALERSHIP CLOSURES|DIGITAL PATHWAY STILL IN USE YEARS LATER

DIGITAL TRANSFORMATION IN A CRISIS
NISSAN CENTRE FOR CX & DIGITAL TRANSFORMATION

Service Design, Content design, UX/UI and Guideline Creation.

Nissan@Home wireframe
5. Service and experience design — Nissan Energy
SECURE, CARD-FREE EV CHARGING AUTHENTICATION|MULTI-STAKEHOLDER SERVICE DESIGN ACROSS MARKETS

SERVICE AND EXPERIENCE DESIGN
NISSAN ENERGY

PUBLIC ELECTRIC VEHICLE CHARGING INFRASTRUCTURE

Experience Design, Service Design, Stakeholder Engagement.

Early-stage experience definition — an extract from the project's initial service design framework.

6. Copywriting and tone of voice — Nissan / NHS
NISSAN'S FIRST GLOBAL COPY & CONTENT GUIDELINES|CLINICAL COPYWRITING FOR NHS GREAT ORMOND STREET

COPYWRITING AND TONE OF VOICE

Content Strategy, Copywriting, Guideline Creation.

Download my copy guidelines written for Nissan

7. Autonomous driving & passenger experience — Nissan/ServCity London
ONE OF THE UK'S FIRST PUBLIC-ROAD AV PILOTS|FINDINGS FED INTO NISSAN'S ONGOING AV RESEARCH
The control panel at Nissan/ServCity Autonomous Drive HQ in Greenwich, London

The control panel at Nissan/ServCity Autonomous Drive HQ in Greenwich, London.

AUTONOMOUS DRIVING & PASSENGER EXPERIENCE (PX)

Nissan

Experience Architecture & Passenger Experience Design.

In the pilot autonomous vehicle, letting it drive itself around Greenwich, London.

8. AI content operations & RAG chatbot governance — Nissan Energy
UNIFIED SOURCE-OF-TRUTH KNOWLEDGE BASE|HUMAN-IN-THE-LOOP MODERATION BEFORE LAUNCH

AI CONTENT OPERATIONS & RAG CHATBOT GOVERNANCE

NISSAN ENERGY

Content Architecture, Prompt & Tone Design, AI Moderation.

Content flow from raw support documentation through the structured knowledge base, RAG retrieval and AI moderation layer to the final user answer

The content pipeline behind the assistant, with moderation learnings feeding back into both the prompts and the knowledge base.