Led service design, customer experience definition and UX design for Vehicle-To-Grid (V2G) renewable energy product and strategy, including field testing, primary research, app heuristic analysis and usability testing.

Service design for Electric Vehicle charging — Intelligent Route Planning to service customers looking for a seamless way to quickly get their preferred charge. Service Design, Customer Journey Definition, UX/UI. Workshop facilitation with Japanese-speaking stakeholders.

Designed global customer journeys to encompass the whole of Nissan, facilitating workshops to produce an accurate picture of the customer across all subsidiary functions. Onboarding departments and regions to a customer-centric approach and jobs-to-be-done methodology.

Ran an engagement initiative to raise data literacy levels for insight consumers outside the Insight Department, and coherently illustrate the diversity of data skillsets within it.

Mid-Term Plan Corporate Strategy, Quarterly Planning, PI Planning. Accredited SAFe Agilist. Multiverse 'Scaling Data Across Businesses' apprenticeship. DEI Ambassador.

Experience definition for ownership experience and vehicle app enrolment. Managed 30+ designers and strategists remotely.

Strategy and UX/UI/content for Nissan@Home — an initiative ensuring offline services were given online alternatives during and after the global pandemic, with localisation across different markets.

Autonomous Driving Strategy for Passenger Experience. Global electrification strategy including primary research, facilitation of regional and functional workshops, and omnichannel recommendations for markets with differing EV maturity levels.

Blanchard Situational Leadership training (SLII) — 2023.

Managed 30+ developers and designers remotely. Led a project to redesign the future onboard interface, updating a legacy IVI and setting up a 'cockpit' to host test users and reinforce design decisions.

Guided Learning Experience for new vehicle owners to maximise use of electric vehicle features. UX/UI for the Ariya model launch. Led a drive for improved copywriting at Nissan, producing copywriting guidelines. Created an iPad-based assistant for dealers.

IDEO Design Thinking training.

Designed content for campaigners and humanitarian aid workers. Taught non-digital staff about user-centred design and evangelised its value to senior staff. Embedded regular in-house scenario testing and user research. Drove the content management and digital experience backlogs using Scrum Master accreditation. Acted as UX and content consultant to stakeholders across the organisation.

Led production of all digital video across channels. Commissioned, wrote and edited blogs. Produced quality copywriting for different audiences — from inspirational fundraising materials to mobilising campaigners. Created social media-friendly video content using Adobe Premiere Pro.

Produced content in multiple formats including film, photography, publications, blogs and podcasts. Sourced and conducted interviews with hospital staff, patients and their families. Content strategy, analytics, stakeholder management.

Produced compelling content for charity and hospital departments across varying audiences. Video editing and photography. Long-form storytelling. Conducted interviews with clinicians, doctors, patients and patient families. Line managed two editors and supervised a network of freelancers. Produced Arabic video content for international and private patient wards.

Wrote and delivered group-wide digital strategy. Directed the group's digital presence during its major European expansion into seven partner countries. Real-time social media at events. Used optimisation tools to enhance user journey and overall website experience.

Drafted press releases and online news articles to tight deadlines. Oversaw the organisation's Drupal website. Managed regular communication with an offline membership base of over 50,000. Photography and video editing.

Intern sports journalist at the international news agency. Produced news articles in a fast-paced environment to tight deadlines.

Learned design and digital design principles, assisting on landmark advertising campaigns for this small, central London-based design studio.