• Established Nissan's first unified global customer journey, anchored in jobs-to-be-done. Facilitated cross-functional, multi-market workshops to align strategy around customer needs, bridging global intent with local market reality.
• Led service design, content and UX on Nissan's Vehicle-to-Grid renewable energy product. Translated conflicting stakeholder priorities across three regions into a single service blueprint. From internal pitch and field testing to confirmed 2026 launch across 5 major European markets, securing CEO buy-in, multi-region investment, UK Government backing through the Advanced Propulsion Centre, and a place at the centre of Nissan's Ambition 2030 strategy.
• Turned cross-cultural research with Japanese-speaking stakeholders into a service blueprint that became the foundation of Nissan's human-centred EV charging strategy.
• Founded an internal insights-literacy programme that built research confidence across non-analyst product and commercial teams.

• Shaped Nissan's global electrification strategy through primary research and regional workshops; subsequent omnichannel recommendations adopted by Europe and South America markets, producing experiences that simplify EVs and ease the transition from traditional petrol vehicles.
• Led strategy, UX and content for Nissan@Home, localising offline services online across markets during and after the pandemic; tactics remain operational today.
• Redesigned Nissan's next-generation onboard vehicle interface; established the first global copywriting and content design guidelines; authored the Autonomous Driving Passenger Experience Strategy.
• Designed the 'Guided Learning' onboarding experience, helping new owners realise EV features. Traffic to these pages increased 300%.
• Designed an iPad-based sales assistant deployed across the dealer network, reducing physical paper costs by approximately £130,000 in its first year.

• Researched and designed Save the Children's core supporter personas from approximately 300 supporter interviews; six audience types adopted across fundraising, campaigns and brand, printed and embedded in culture.
• Embedded regular in-house user research and scenario testing; ran content and digital experience backlogs as accredited Scrum Master.
• Designed user-centred digital products, including a Donation Impact Calculator, increasing donation frequency by 23% and average single-donation value by 40%. Deployed on field reporting and content gathering trips to Liberia and the DRC, working with staff, children and families.
• Co-led the capability-building strand of Save the Children's digital transformation programme; designed and delivered Adobe AEM training to 250+ staff across fundraising, campaigning and country offices, reducing dependency on the central digital team and embedding distributed content ownership.

• Product Owner of the GOSH Charity and Hospital websites, leading SEO, UX and content strategy across donation flows and medical content for patients and families navigating serious illness. Led service design for donate platform redesign, contributing to a 35% increase in donations.
• Led the content workstream of GOSH's Drupal platform migration; built editorial governance for safeguarding-sensitive content.
• Produced multi-format content across film, photography, publications, podcasts and blogs; line-managed two editors and a freelance network.

Press Officer, Tibet Watch NGO (2010–2012)  ·  Sports Reporter, Associated Press (2011–2012)  ·  Digital Design Intern, Draw Design, Covent Garden (2009–2010)

Certified SAFe® Agilist (2023)  ·  Data & Insights for Business Decisions, Multiverse (2025)  ·  UX Design Circuit, General Assembly (2018)  ·  Scrum Master, Agile 8 (2017)